We are a virtual multicultural marketing agency, specializing in Latino engagement.

WHAT DOES BEEHIVE DO?

At Beehive, we do cool stuff with great companies. Stuff like marketing strategy, ethnographies, digital campaigns, social media consulting and engagement, grassroots marketing, workshop design, digital content creation, websites, promotions, print, and yes . . . even TV spots.

Why multicultural and latino focused?

Beehive’s founders, Betty Gower & Ginger Zumaeta understand what it means to be multicultural and Latina because that’s exactly what they are.  They’ve been working in the space long before it was popular.  They understand that marketing is more effective when it speaks to lifestyle more than anything else. These days, you need to reach people in their hives, regardless of the language they speak, and Beehive is very skilled at doing just that.

IS MULTICULTURAL AND LATINO ALL WE DO?

Heck no!  Ginger has a deep background in marketing to the general market.  She worked for over a decade creating award-winning campaigns at NBC.  Beehive has a mix of general market and Latino-focused clients.

What is multicultural lifestyle marketing?

The world has changed.  People don’t just identify as their age, gender and color anymore. Circles of affinity are what dominate, and people usually participate in multiple circles. Whether you’re targeting Latino, Asian, Gay or Hipster-Geek . . . you’ve got to relate to your audience according to their unique lifestyle.

WHY VIRTUAL?

We’ve got a 21st century attitude about what we do so our office is wherever we happen to be at the moment. It could be at a client location, a Beverly Hills board room, or at our favorite pool space that gives us inspiration. The point is, we don’t think we need to charge our clients to keep us in a confining office.  Our virtual approach comes directly from our dogged commitment to keeping it real, and not inflating our costs or our prices.