We are a boutique marketing agency, specializing in Social Media & Latino/MultiCultural Engagement
WHAT DOES BEEHIVE DO?
At Beehive, we do cool stuff with great companies. Stuff like marketing strategy, ethnographies, digital & social campaigns, social media consulting and engagement, grassroots marketing, program design, digital content creation, websites, promotions, print, and yes . . . even video production.
The world has changed. People aren’t demos – they don’t neatly identify as their age, gender and color, and never have! Circles of affinity (hives) are what dominate, and people usually participate in multiple circles. Whether you’re targeting Latino, Asian, Gay or Hipster-Geek . . . you’ve got to relate to your audience according to their unique lifestyle.
Put simply, we don’t have a cookie-cutter approach. Each marketing challenge is unique, and so should be its strategy. We work with companies large and small to create bespoke marketing solutions, custom crafted just for them.
WHY LATINO & MULTICULTURAL FOCUSED?
Beehive’s founders, Betty Gower & Ginger Zumaeta understand what it means to be multicultural and Latina because that’s exactly who they are. They’ve been working in the space long before it was booming. They understand that marketing is more effective when it speaks to lifestyle. These days, you need to reach people in their hives, regardless of the language they speak, and Beehive is very skilled at doing just that.
IS LATINO & MULTICULTURAL ALL WE DO?
Heck no! We have a deep background in marketing to the general market. Ginger worked for over a decade creating Emmy-winning television campaigns at NBC. Beehive has a mix of general market and Latino-focused clients.