Nielsen recently released The Cross-Platform Report and there’s an interesting nugget of information tucked into the very end of the report that indicates that Latinos have the highest penetration of Smartphones than any other ethnicity.
Interestingly, Latinos also spend more time watching mobile video.
In light of the increased Smartphone penetration amongst Latinos, it’s not really all that surprising that they’re watching more video on their wireless devices. The question now will be how do video producers take advantage of the trend.
Grab the full report here: Nielsen Cross Platform Report Q1, 2011