Latinos Over-Index on Smartphones & Watch More Mobile Video

Nielsen recently released The Cross-Platform Report and there’s an interesting nugget of information tucked into the very end of the report that indicates that Latinos have the highest penetration of Smartphones than any other ethnicity.

Latinos Have More Smartphones

Interestingly, Latinos also spend more time watching mobile video.

Latinos Spend More Time Watching Video on Mobile Devices

In light of the increased Smartphone penetration amongst Latinos, it’s not really all that surprising that they’re watching more video on their wireless devices.  The question now will be how do video producers take advantage of the trend.

Grab the full report here: Nielsen Cross Platform Report Q1, 2011

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