BOSTON, MA–(Marketwire – Sep 13, 2011) – Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, also show that more than a third of consumers reported that Twitter has been influential or extremely influential on purchase decisions.
Email, social networking influence purchase decisions; SMS use by retailers remains relatively low
Kantar Media Compete’s study also found that nearly one in three consumers receive more than 20 emails from retailers in a week. And in good news for retailers relying on email, 89 percent of respondents at least occasionally click through to a retail site from an email or visit a retail site immediately after reading an email.via Successful Retailers Use Sales and Email Promotions, Free Shipping to Attract Shoppers Online.