Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In “10 Ways to ‘Solve’ Facebook for B2B,” Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.)
“Although the presentation contains some beefy data, the intended audience is your everyday B2B marketer,” Eloqua’s Joe Chernov notes in a post at It’s All About Revenue.
Eloqua turns its lessons learned into actionable tips for B2B companies looking to boost their magnetism on Facebook. Here are five highlights:
Know where your fans come from. Find the “bright spots” in your acquisition strategy, and scale your successes. The top three draws for Eloqua: sweepstakes, 43%; paid advertising, 35%; organic search, 13%.
Create a landing tab. A good landing tab can serve as a welcome page and a call to action—and engagement. (Note: Deltina Hay at socialmedia.biz offers examples of successful Facebook landing tabs.)
Know Facebook’s “Golden Ratio.” Facebook’s overall average for user engagement: Comments draw 27% and Likes draw 73%. Likes grab even more B2B users: Comments, 23%; Likes, 77%.
Pump up your media. Facebook truism: The richer the media, the greater the engagement. Eloqua offers stats: Links score a 37% engagement rate; photos, 40%; videos, 45%.
Measure your website’s inbound traffic. You may be surprised at the number of users a good Facebook presence can send your way. Eloqua’s website and blog saw a 150% increase in traffic referred from Facebook thanks to the BrandGlue collaboration.
The Po!nt: You, too, can crack the Facebook B2B engagement code. Some of the tactics being used by B2B companies to win fans at Facebook might fit your situation and goals. Check them out!
Source: It’s All About Revenue.