Azteca America was searching for a quick way to bring more ongoing attention to its weekend sports lineup during May sweeps, especially its soccer lineup with Liga Mexicana, and wanted to use Facebook as the key engagement platform.
Drive more awareness to the primary Azteca America Facebook page and increase its fan base of sports enthusiasts in order to have ongoing engagement with them via the Page.
Beehive Group created a digital marketing strategy designed to create ongoing awareness of Azteca America’s sports lineup by designing a promotion which drove users to a custom designed Facebook tab to enter for a chance to win a team-signed professional soccer jersey. The campaign utilized a combination of online, mobile and social advertising to drive people into the promotion. Azteca then continued to update fans with their day-to-day sports lineup as well as the broader Azteca America lineup and news.
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