About Us

Beehive is led by Betty Gower & Ginger Zumaeta.

Ginger Zumaeta

Ginger Zumaeta has a unique combination of strategy, analytics and creativity.   After 15+ years in the media industry, Ginger has done it all.  She is a three-time Emmy Award winner for marketing campaigns she engineered at NBC & Telemundo, has won more Promax Muse awards than she can count on two hands, and even launched a daily UGC (user generated content) show that went head-to-head against Oprah in Los Angeles. Ginger’s knack is in creating clear and actionable integrated marketing plans, as well as all things digital and multicultural.

Ginger is a self-described closet-nerd, early adopter and amateur hacker – our resident techno-geek.  She received her BA in Humanities from the University of Notre Dame, did post-graduate studies in Critical Theory at NYU, and received her MBA from USC’s Marshall School of Business.  She has been published on topics ranging from apps, to social media, to Latino marketing and engagement.  Ginger is also an adjunct professor of Marketing Research & Consumer Behavior at the Cal-Lutheran’s School of Management.  To book Ginger for public or private speaking events, email her at the address below.

Ginger Zumaeta can be reached at ginger@beehive.me.

Betty Gower

Betty Gower is a spitfire on a mission.  With more than a decade of experience in Latino marketing, corporate branding, and multinational and multilingual programming, Betty Gower is a force to be reckoned with.  She has led award-winning initiatives and campaigns across the Americas working for the likes of Telemundo, SiTV, Univision, and Universal Studios, where she developed the now familiar ‘new’ Universal logo, and also trained worldwide division leaders on identity standards.  She has a special knack for developing partner promotions and innovative buzz-worthy stunts & events.Betty is fluent in Spanish, French and Italian. She received her BA from UCLA and was also a recipient of a Harvard Business School fellowship.  She has completed four marathons, and still aspires to be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound.Betty Gower can be reached at betty@beehive.me.
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