Azteca America: Beehive Group worked with Azteca America to grow their Facebook community, fast. We set up a multi-pronged digital campaign that included social, online and mobile to deliver a whopping 16% increase in fans in just 27 days.
Latinos Live Here (Univision): Beehive Group collaborated with BPG to develop an upfront theme and tagline that would capture the essence of today’s Latino as the new American reality, and position Univision to the buying community as a general market solution. The result after rounds of strategic brainstorming and immersing ourselves in Univision’s ethnographies was the phrase ‘Latinos Live Here,’ a phrase that dominated the upfront season. Read more about Latinos Live Here in the Hollywood Reporter and the LA Times.
When Relativity Media needed to deliver the Immortals campaign to their Spanish language media partners, they called Beehive Group to rewrite and edit the spots in Spanish. Immortals opened #1 at the box office, grossing $32.2 million its first week.
Sony Pictures Television Group: How do you design a global launch strategy for an iconic reboot of The Firm? The challenge was to launch Sony’s first foray into original scripted television with a continuation of John Grisham’s wildly successful The Firm. Sony retained Beehive to come up with a launch strategy that would operate globally (North America, South America, Asia & Europe), yet still retain regional flexibility. Beehive delivered a comprehensive strategy that delivered theatrical quality oomph to this new global television series and served as a platform to boost the overall brand equity of Sony’s global AXN channels.
Catch it on NBC Thursdays at 10/9C starting on January 12!
Verizon: They wanted to put together a program to reach Latino small business owners to promote their Latino Small Business Awards and also to communicate their solutions to help businesses go digital. Beehive recruited consumer focus group panels in 8 western markets and put together workshops (in English and Spanish) for Latino small businesses that gave them insights into how their consumers interact with their products and brands across digital platforms including social media and mobile media. The takeaway: business owners came to understand how they could run their business on-the-go by using tools such as their smartphones, tablets and personal 4G hotpsots, as well inexpensively expand their reach through social and mobile media.
Oleada: When this bottled water company was profiled in Forbes magazine, they realized they needed a web presence . . . quick! Beehive Group created an SEO optimized splash page for them in just 3 short days, enabling them to ride their PR wave like the big boys.
ESPN Deportes: ESPN was looking for a robust television campaign to introduce ESPNdeporteslosangeles.com to the Los Angeles area. Beehive Group shot and produced a 10 spot campaign that introduced the new site and showed off the diversity and excitement of the Los Angeles sports scene.